Your next client started deciding six months ago.
A six-figure remodel runs on a long clock: months of research, comparisons, and household negotiation before anyone calls a builder. Most firms meet that buyer with a gorgeous portfolio and a buried contact form, so she admires the work and leaves without a trace. Siteway runs the full demand funnel that closes the gap: found on Google, found in AI search, a site built to book design consults, capture for the months-out buyer, and one dashboard that shows the pipeline. You approve the work; we do the rest.
The shortlist forms before your phone rings
Months pass between the first 'cost to gut a kitchen' search and a signed contract, and the shortlist gets built across all of them. Increasingly it gets built by AI: a homeowner asks ChatGPT, Claude, Perplexity, or Gemini which local builders handle full renovations, and the answer returns one to three names with reasons to call each. A Google results page at least shows you among ten options. An AI answer either includes you or erases you, and your analytics will never log the omission. You are not losing those bids. You were never in them.
Most remodeling marketing agencies sell what they have always sold: ads, social posts, a brand refresh. None of it touches how an answer engine decides which builders to name. We work on that decision directly, structuring your project types, service area, and proof so the engines can read them, then tracking which answers include you and working the gap month over month. No one can promise a placement, and we don't. What you get is a measured, growing share of the answers forming shortlists in your market.
A portfolio that never asks is a leak
Most builder sites are galleries: full-bleed photos, a tasteful logo, an About page, and a contact form at the bottom of a long scroll. Gorgeous, and silent. A six-figure remodel decision is not made from photos alone; the buyer needs your process, your range, answers to the questions keeping her up at night, and then one clear, low-pressure way to book a design consultation. Your form 'works.' It also asks for nothing, qualifies no one, and follows up with no one.
We rebuild your site as the part of the funnel that converts: still your work, still your photography, but now every page argues for the consultation and asks for it. Builds ship as one funnel, typically live in about 3 weeks from kickoff, with no phase two that never arrives. The site you launch is the worst it will ever be.
- ✓Every page ends in one next action, booking a design consultation, so no visitor finishes a scroll with nowhere to go.
- ✓Project pages are organized by project type, so a kitchen remodeling lead lands on your kitchens page, not a generic gallery.
- ✓Built against a 90+ performance target, because a homeowner comparing three builders on her phone will not wait for your hero image.
- ✓The consult form qualifies budget and timeline up front, so your calendar fills with buyers, not bids you would never take.
The buyer six months out is still a buyer
Remodels and custom builds run on long clocks. A homeowner starts researching while the financing, the floor plan, and the household negotiations are still in motion, which means most of the people on your site today are not ready to sign anything. A site that offers only a contact form gives them nothing to do, so they leave, keep researching, and eventually book a consult with whichever builder stayed in front of them. That is the quiet math of remodeling leads: the firm that captures early usually wins late.
So we build the funnel to capture every lead, not just the ready ones. Lower-commitment next steps collect the six-months-out buyer, qualification sorts serious budgets from drive-by curiosity, and follow-up keeps you present until the project is real. Capture and monitoring run 24/7, so the 11pm researcher gets a response while your crews are asleep. It wires into whatever you already run (HubSpot, Calendly, plain email), usually within days. When she is finally ready, you are not one of five bids; you are the builder she has been hearing from for months.
Demand you own beats leads you rent
Most contractor lead generation means buying names from a marketplace that sells the same homeowner to four other firms, then racing to the phone to win a bid-off. You are renting demand, at retail, from a platform that owns the relationship. The funnel we run points the other way: when a homeowner searches for a custom home builder or kitchen remodeler with your city attached, you are competing for that ranking under your own name; when she asks an AI engine, you hold a measured, growing share of the answers; when she lands, the site asks for the consult. The lead arrives already pointed at you, alone.
Marketing for home builders still runs through Google when the money gets serious, because homeowners validate the AI answer with a search before they call anyone. We run that side end to end: keywords mapped to your actual project types and service area, technical health that keeps rankings durable against a 90+ performance target, and pages that answer the questions buyers ask before a consult. Demand for remodeler and builder terms is real and local. The only question is who collects it.
You'll watch consults, not a traffic report
A remodel buyer touches you many times over many months: an AI answer, a search, a planning guide, a follow-up email, then the consult. Single-source reporting flatters whatever it measures, which is why your Siteway dashboard puts AI-search visibility, Google rankings and technical health, site analytics, and multi-touch attribution in one place, run by the senior team and watched by you. Clients typically see a 2.4x lift in qualified leads, and representative funnels draw around 38% of pipeline from AI answers. Both are typical results, not guarantees.
The whole thing is run by one senior team: no call center, no junior account manager, no stack of vendors to coordinate. We diagnose, build, then optimize with monthly experiments against one number: qualified pipeline. Your job is to know your business, join a few short calls, and approve the work. You build the houses. We build the demand for them.
Every stage, run for you.
The same five-stage funnel, tuned to how home remodelers & custom builders buyers actually search, decide, and book.
Frequently asked questions
Referrals are the best leads you will ever get, and nearly every one of them checks you out online before calling. If a referred homeowner asks ChatGPT or Google about you and finds a thin site, or finds a competitor answering more convincingly, the referral quietly dies. The funnel makes sure the demand you have already earned actually converts, then adds demand from buyers who have never heard of you. The complimentary audit shows you exactly how you look to a referred buyer today.
A marketplace sells the same homeowner to several contractors at once, so you are paying to enter a bid-off against firms competing on price. We build demand that arrives already pointed at you: rankings, AI answers, and a site that books the consult under your own name. The asset compounds and you own it; the content, rankings, and captured list do not vanish when an invoice does. Shared leads stop the moment you stop paying.
Assist is $3,500 a month and takes one stage of the funnel end to end; pick the leak that hurts most. Accelerate, at $6,500 a month, runs all five stages and is where most firms land, while Ascend, at $11,500 a month, raises the operating tempo, and multi-brand or multi-location firms get custom Enterprise pricing. Engagements run a 1-year term and then go month-to-month. Before any of that, the complimentary audit shows you what is leaking, so the first dollar you spend is aimed at something specific.
Builds typically go live in about 3 weeks from kickoff, and optimization starts immediately after, with monthly experiments against qualified pipeline. Remodeling runs on a long buying cycle, so expect the capture work to pay out over months as six-months-out buyers mature into consults. Clients typically see a 2.4x lift in qualified leads, but that is what typical looks like, not what we promise. The audit's 90-day plan sequences the work so the fastest leaks get fixed first.
No, and a vendor who promises one is telling you something useful about the rest of their claims. The engines decide; what we control is how legible your firm is to them, meaning your project types, service area, and proof structured the way ChatGPT, Claude, Perplexity, and Gemini actually read. Then we measure which answers name you and work the gap every month, in the open, on your dashboard. Representative funnels draw around 38% of pipeline from AI answers, which is a direction rather than a promise, and the complimentary audit includes a read on where you stand in those engines today.
No, the engagement assumes you are running a building company, not a marketing department. One senior team handles the whole funnel; there is no junior account manager to brief and no vendor stack to referee. Your part is a few short calls, your knowledge of the business, and a sign-off on the work before it ships. After that you watch the dashboard and take the consults.
Be the builder the answer names.
The conversation that decides your next project is happening without you, and analytics will never report it. Start with a complimentary audit: a ranked findings report, your Siteway dashboard, and a prioritized 90-day plan you keep, whether or not you hire us.
A complimentary audit of your current site. Yours to keep.