One funnel. Twelve industries. Different leaks.
Every Siteway engagement runs the same fully managed funnel: get found on Google, get found in AI search, convert visits into booked calls, capture and qualify every lead, and measure the pipeline that results. What changes is the buyer. A homeowner with a dead furnace at 2am decides nothing like a founder vetting an MSP over a quarter, so the leaks hide in different places. The pages below show where the money goes missing in your market, and what we do about it.
The funnel doesn't change. The buyer does.
Every engagement we run is built on the same five stages: get found on Google, get found in AI search, convert visits into booked calls, capture and qualify every lead, and measure the pipeline that results. That holds whether you fill implant chairs, sign MSP contracts, or book roof inspections. What changes is the buyer: how long they research, how urgent the need is, how large the check is, and who else gets a vote. Those four variables decide everything about how the funnel gets built.
They also decide where the leak hides. Sites don't fail dramatically; they quietly leak pipeline, and the leak sits at a different stage in each industry. A med spa loses consults in AI answers it never appears in. An HVAC company loses replacements in a form nobody reads until morning. A SaaS company ranks for everything and converts almost nothing. The traffic chart looks fine in every one of these cases, because analytics report traffic, not lost demand. The leak you have is usually the one you can't see.
Buying behavior decides where the money goes missing
Across the twelve industries below, a few buying patterns repeat, and each one hides the leak in a different place. Some buyers decide in hours under pressure. Some research in silence for months before they let you know they exist. Some assemble a shortlist from search results and AI answers and never look past it. The funnel work is the same five stages in every case, but which stage carries the deal, and which stage is quietly dropping it, depends entirely on the pattern.
Each industry page maps the five stages onto one of these patterns: what buyers in that market actually ask Google and AI, where the typical site loses them, what we build first, and what the dashboard watches once it's live. Read the one that matches your revenue. If two of them sound like you, that's normal; a roofing company selling insurance restorations and a roofing company selling retail re-roofs leak in different places too.
- ✓Emergency purchases (a dead furnace, a leaking roof) go to whoever responds first, so the leak is usually capture: a contact form that waits until morning hands the job to the competitor who answered at 2am.
- ✓Five and six-figure considered purchases (a procedure, a remodel, a solar install) get researched quietly for months across Google, reviews, and AI assistants, so the leak is usually visibility: you get vetted and eliminated before your phone ever rings.
- ✓Shortlist decisions (a law firm, an MSP, an advisor, a software tool) increasingly start with one question to ChatGPT, Claude, Perplexity, or Gemini, and the answer names one to three options, so the leak is the conversation you never enter.
Twelve pages, one front door
The pages differ; the next step doesn't. Every engagement starts with a complimentary audit, whichever industry brought you here. A senior strategist checks how you show up on Google and across ChatGPT, Claude, Perplexity, and Gemini, then walks your site the way your buyer does, looking for the places a ready-to-buy visitor stalls. It's not an automated scan or a sales teaser; it's the diagnosis the rest of the work is built on, delivered in days, not weeks.
You leave with a ranked findings report, your Siteway dashboard, and a prioritized 90-day plan you keep, whether or not you hire us. If we then build together, the work ships as one funnel, typically live in about 3 weeks, and gets optimized monthly against one number: qualified pipeline. If we don't, you still know exactly where your industry's version of the leak is, and what to fix first. Either way, you stop guessing.
Pick the industry. See the leaks.
Each page walks the same five-stage funnel through one industry: how its buyers actually search, decide, and book.
Frequently asked questions
The funnel is organized around buying behavior, not industry codes, so it travels well. If your buyers research on Google and AI before they call, and your revenue runs on booked calls or qualified pipeline, the same five stages apply. Start with the complimentary audit and we'll tell you plainly whether we're a fit; if we're not, you still keep the findings and the 90-day plan.
No. The pages describe patterns we see repeatedly; the work starts from your data, not a template. Your audit produces ranked findings against your actual market: the prompts your buyers ask, the keywords that carry intent, the competitors AI engines name instead of you. The five stages are the constant; everything inside them is built for your business.
With the complimentary audit, regardless of industry or tier. A senior strategist, not an automated scan or a sales teaser, reviews how you show up on Google and in AI search, and where your site loses ready buyers. You get a ranked findings report, your Siteway dashboard, and a prioritized 90-day plan you keep, whether or not you hire us. It's delivered in days, not weeks.
No, but the list is honest about where we've gone deepest. Our managed service runs on a deliberately small client list, so one senior team goes deep on each account rather than spreading thin, and these twelve are where buying behavior maps cleanly onto the funnel. If yours rhymes with one of them, the audit will show it. When capacity is full, new clients join a short waitlist.
Because that's where the shortlist gets made now. A Google page shows ten options; an AI answer names one to three, and in considered purchases buyers increasingly ask ChatGPT, Claude, Perplexity, or Gemini who to trust before they ever search. If the answer never names you, you don't lose the deal; you never enter the conversation. For clients running the full funnel, a representative share of pipeline, around 38%, now starts in AI answers, a direction of travel, not a promise.
Find your industry. Then find the leak.
Pick the page that matches your business, or skip straight to the front door. The complimentary audit covers Google, AI search, and conversion, and you keep the ranked findings, the dashboard, and the 90-day plan whether or not you hire us. No cost, no commitment.
A complimentary audit of your current site. Yours to keep.